Why Live Stream to Multi-Platforms? Introduction of Video Marketing on Facebook and YouTube

gishya

Ni ukubera iki Live Stream kuri Multi-Platforms?Intangiriro yo Kwamamaza Video kuri Facebook na YouTube

videwo kumurongo yabaye igice cyingirakamaro mubuzima bwa buri munsi.78% byabantu bareba videwo kumurongo buri cyumweru, kandi umubare wabantu bareba amashusho kumurongo burimunsi ni 55%.Nkigisubizo, videwo zahindutse ibintu byingenzi byo kwamamaza.Nk’uko ubushakashatsi bubyerekana, 54% by’abaguzi bahitamo kureba amashusho kugirango bamenye ibicuruzwa cyangwa ibicuruzwa bishya;niba ijambo "videwo" ryashyizwe mumutwe wa imeri, igipimo cyo gufungura cyiyongereyeho 19%.Ukuri kwerekanye ko videwo zishobora gukurura umubare munini wabareba no guhamagarira abantu kugira icyo bakora.Fata ALS Ice Bucket Challenge nkurugero.Ikibazo cyavuyemo miriyoni 2,4 kuri videwo yibibazo kuri Facebook hakoreshejwe kwamamaza, kandi ubukangurambaga bwakusanyije miliyoni zisaga 40 z'amadolari y'abanyamerika ku barwayi ba ALS.

Abakozi benshi bashinzwe kwamamaza bazi ubushobozi bukomeye bwo kwamamaza.Biracyaza, hariho ikibazo mubitekerezo byabo: ni uruhe rubuga bagomba kohereza ibirimo kugirango bagere ku gisubizo cyiza cyo kuzamurwa?Muri iki kiganiro, tuzagereranya ibiranga Facebook na YouTube, arizo mbuga nkoranyambaga zizwi cyane muri iki gihe.Kandi twizere ko iyi ngingo izagufasha.

Ibiranga Facebook

Abakoresha Facebook bageze kuri miliyari 2,5 muri 2019. Ibyo bivuze ko umwe mubantu batatu kwisi afite konte ya Facebook.Ubu Facebook nimbuga nkoranyambaga izwi cyane kwisi.Binyuze mumikorere "gusangira" kuri Facebook, gutambutsa videwo birashobora gukwirakwira kuri Facebook kugirango bigere kubantu benshi.Byongeye kandi, hari insanganyamatsiko zitandukanye zabaturage kuri Facebook.Kubakoresha Facebook, kwinjira mubaturage nuburyo bwiza cyane bwo kubona amakuru yingirakamaro kandi ashimishije kubinshuti zabo.Kubashinzwe kwamamaza, kuyobora umuganda bisobanura gukusanya abantu benshi bahuje inyungu.Umuganda urashobora kuba urubuga rwo kwamamaza ibicuruzwa.

Ariko, Facebook ntabwo itunganye.Intege nke za Facebook nuko nta buryo bwo kwerekana ibimenyetso, butuma uburyo bwo kugera kuri Facebook bugarukira kurubuga.Ntibishoboka gushakisha ibyanditse kuri Facebook ukoresheje Google, Yahoo, cyangwa Bing moteri ishakisha.Kubwibyo, urubuga rwa Facebook ntabwo rushyigikira moteri yubushakashatsi (SEO).Byongeye kandi, Facebook yerekana inyandiko zigezweho kubakoresha, kandi kuboneka kwinyandiko zishaje ni bike cyane.

Kubwibyo, ibiri kuri Facebook ntibishobora kongera 'kwizerwa ureba traffic.Mubisanzwe, inyandiko yawe kuri Facebook igarukira gusa ku nshuti zawe.Niba ushaka kugira abantu benshi bahuza ninyandiko zawe, ugomba kwagura imbuga nkoranyambaga kugirango ushishikarize abantu benshi.

Ibiranga YouTube

YouTube ni urubuga rwambere rwumwuga kwisi kureba amashusho kumurongo.Abakoresha barashobora kohereza, kureba, gusangira amashusho no gusiga ibitekerezo kuri YouTube.Mugihe abakoze ibirimo bakomeje kwiyongera, ibintu byinshi kandi bitandukanye bikurura abareba gukomera kuri YouTube.Ubu, abantu barenga miliyari imwe bakoresha YouTube kwisi yose.Umubare munini wibintu bya videwo wabitswe kuri YouTube - amasaha 400 yerekana amashusho yoherejwe kuri YouTube buri saha;abantu bamara miliyari imwe bareba YouTube kumunsi.

YouTube ubu ni moteri ya kabiri nini yo gushakisha, nyuma ya 'sosiyete yababyeyi, Google.Abakoresha barashobora kubona videwo ukoresheje ijambo ryibanze bashakisha kuri YouTube.Uburyo butuma ibintu byujuje ubuziranenge kuri YouTube byegeranya kwizerwa kuva kureba traffic.Abakoresha barashobora kubona byoroshye ibintu byingenzi ukoresheje ijambo ryibanze gushakisha nubwo inyandiko iba kera.YouTube ifite ibyiza bya SEO Facebook idafite.

Intsinzi ya YouTube ifite abantu benshi kandi bareba amashusho kuri YouTube kuruta kuri TV.Icyerekezo gihatira tereviziyo gakondo kohereza ibirimo no kwerekana amashusho kuri YouTube kugirango ubone traffic nyinshi, bifitanye isano cyane ninjiza yamamaza.Guhanga udushya kuri YouTube bihindura imiterere yinganda zitangazamakuru, kandi bikavamo ubwoko bushya bwabayobozi bayobora ibitekerezo nka "YouTubers" na "Ibyamamare bya Internet."

1 + 1 Birashobora kuba Byinshi Kuruta Babiri Datavideo Amahuriro abiri ya Live Streaming Solution

Amashusho yerekana amashusho yabaye kimwe mubintu byingenzi byamamaza muri iki gihe.Mbere yo gutangiza ubukangurambaga bwo kwamamaza amashusho, abashinzwe kwamamaza bagomba kumenya abo bagenewe (TA) nibipimo byingenzi byerekana (KPIs) kuko urubuga rutandukanye rufite ibintu bitandukanye.Kurugero, Facebook irashobora kugera kubantu benshi kandi ifite igipimo kinini cyo gusezerana nabayumva.Ariko, abantu bamara amasegonda atarenga 30 bareba videwo kuri Facebook, mugihe impuzandengo yo kureba kuri videwo irenga iminota icumi kuri YouTube.Ukuri kwerekana ko YouTube ari urubuga rukomeye rwo kureba amashusho.

Nkumushinga wibitangazamakuru byubwenge, nibyingenzi gukoresha neza ibyiza bya buri platform.Ikigeretse kuri ibyo, biranakenewe ko ubaho videwo yawe kuri platform nyinshi zishoboka.Nibyingenzi kugirango videwo yawe ibe ikurura abantu benshi kandi itume bamara igihe kinini kuri videwo yawe.

Hifashishijwe imbuga nkoranyambaga, biroroshye kubashinzwe kwamamaza kugeza ibicuruzwa byamamaza mumatsinda atandukanye ya TA.Byongeye kandi, ibikorwa byinshi byo kwamamaza no guhuza ibikorwa byahindutse uburyo bushya bwo kwamamaza muri iki gihe.Kurugero, andi matsinda menshi yibikorwa bya Live byerekana amashusho kuri Facebook na YouTube icyarimwe kugirango ibiyikubiyemo bigere kumiryango itandukanye icyarimwe.Bizaba byubaka niba abantu benshi bashobora kureba amashusho.

Datavideo amenya imigendekere yibi bikorwa byitangazamakuru.Rero, twatangije kodegisi nyinshi zishyigikira imikorere ya "platforms ebyiri" imbonankubone.Icyitegererezo gishyigikira ibikorwa byombi bigenda birimoNVS-34 H.264 Encoder ebyiri, udushyaKMU-200, na GishyaHS -1600T MARK II HDBaseT Yerekana amashusho ya Sitidiyoverisiyo.Mugihe kizaza, hazaba hari ibikoresho byinshi byogukurikirana biboneka muri Datavideo.

Usibye Facebook na YouTube, urubuga rwinshi rushyigikira imbonankubone, nka Wowza.Niba umukoresha ashaka kubaho ibyabaye kurubuga rwinshi ,.Igicu, ibicu bizima biva muri Datavideo, nibyiza-point-to-point live streaming solution.dvCloud ituma abayikoresha babaho videwo kumurongo wogukwirakwiza ibintu byinshi (CDNs) nta gihe ntarengwa.Umwuga wa dvCloud urimo amasaha atagira imipaka yo gutambuka, kugeza kuri bitanu icyarimwe icyarimwe, gutembera kugera kuri 25 icyarimwe icyarimwe, hamwe na 50GB yo kubika amajwi.Kubindi bisobanuro kuri dvCloud, surawww.dvcloud.tv.


Igihe cyo kohereza: Apr-14-2022